Coffee is more than a beverage; it’s a culture, a business, and a passion that unites people worldwide. At the International Cafe & Beverages Show (ICBS) 2024, Mister Coffee showcased why it stands as one of Malaysia’s leading coffee suppliers — offering far more than just roasted beans. The full highlight video from the event gives an inside look at how Mister Coffee provides complete solutions for businesses and coffee lovers alike.
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What is ICBS and Why It Matters
ICBS (International Cafe & Beverages Show) is one of the most important events in the coffee and beverage industry. It brings together artisanal roasters, coffee equipment innovators, and passionate café owners under one roof. The event is not just about tasting coffee; it’s about networking, exploring opportunities, and discovering how the latest technology and trends are shaping the future of the industry.
For Mister Coffee, ICBS 2024 was the perfect stage to demonstrate its wide-ranging expertise — proving that the company is more than just a manufacturer.
Mister Coffee’s Four Corners at ICBS 2024
At the event, Mister Coffee set up four highlight zones, each showing how the brand supports businesses and end consumers across different segments.
1. The Experiential Professional Bar
This section featured semi-automatic espresso machines, designed for hotels, cafés, and restaurants. Visitors had the chance to test the machines and craft their own coffee under expert guidance. By letting business owners experience the machines hands-on, Mister Coffee highlighted its dedication to empowering partners with practical solutions.
2. Fully Automatic Machines for Businesses
For hotels and corporate offices, fully automatic machines bring convenience and consistency. Mister Coffee presented its certified machines, showcasing achievements such as ISO, FSSC, Halal Certification, and Superbrand People’s Choice Awards. These recognitions emphasize the company’s commitment to quality, safety, and reliability.
3. Traditional Coffee & Tea Corner
Targeted toward kopitiams, coffee shops, and food courts, this section celebrated traditional brewing methods. Mister Coffee understands that while modern espresso is growing, traditional Nanyang and Hainan coffee still hold a special place in Malaysia’s café culture. Offering machine support and supply services, the brand ensures these businesses thrive.
4. Retail & Consumer Products
From coffee beans and drip bag filters to espresso-compatible capsules, Mister Coffee also highlighted its retail range available in supermarkets like Lotus, Giant, 99 Speedmart, and Mercato — as well as online platforms such as Shopee and Lazada. This wide availability ensures coffee lovers can enjoy Mister Coffee anywhere, anytime.
Beyond Manufacturing: OEM & Private Labeling
Mister Coffee’s presence at ICBS also underscored its role as a partner for businesses looking to launch their own coffee brands. With OEM and private labeling services, the company helps clients create customized products including:
- Coffee beans
- Drip coffee filter bags
- Coffee capsules
- Coffee pods
- Traditional Nanyang/Hainan blends
Backed by decades of experience and modern facilities, Mister Coffee provides full consultation — from product development to packaging — allowing new brands to enter the market with confidence.
Coffee Academy & Community Engagement
The highlight video also introduces the Mister Coffee Academy, where workshops and cupping sessions (coffee tastings) are organized. These sessions not only educate but also build a community of coffee lovers and business owners who share knowledge and passion. By fostering learning, Mister Coffee positions itself as an industry leader shaping future generations of coffee professionals.
After-Sales Service: Building Long-Term Relationships
One of the standout messages from ICBS 2024 is Mister Coffee’s dedication to after-sales service. The company provides:
- Machine maintenance and repairs
- Spare parts availability
- Software updates
- Continuous customer support
This ensures that clients don’t just buy products — they gain a trusted partner who supports them long after purchase.
Why Mister Coffee Shines at ICBS
Mister Coffee’s showcase at ICBS 2024 proves it is more than just a coffee manufacturer. With its holistic approach covering beans, machines, OEM services, retail products, education, and after-sales support, the company delivers a complete solution for the coffee industry.
The ICBS 2024 Full Highlight video captures Mister Coffee’s mission to redefine what it means to be a coffee supplier. From empowering businesses with cutting-edge machines to supporting traditional coffee culture, and from OEM brand building to consumer retail, Mister Coffee covers every angle.
As Malaysia’s leading coffee brand, Mister Coffee continues to inspire confidence and innovation in the industry. For anyone wondering what Mister Coffee can offer, the answer is clear — much more than coffee.

